Our Story

We met, fell in love and together we have created
LOVE IN A JEWEL

Where it all began

The story behind LOVE IN A JEWEL’s inception is as personal as the designs themselves. When Co-Founder Tracy van Oostrum lost her beautiful mother, she asked her husband, Joachim, to craft her a special pendant to hold her memory close forever. Not knowing that his gift to Tracy would later become a gift to many, this was the start of the story.
Realising that truly precious jewellery was not about the size of the stone or the latest trends, they sought to make keepsake jewellery accessible to everyone. With that, from a special place in their hearts, LOVE IN A JEWEL was born.

“What sets our designs apart is the love that is connected with it.”
- Tracy van van Oostrum, LOVE IN A JEWEL co-founder.

Formed in 2016, by partners in life – and now business– Tracy and Joachim van Oostrum, their designs encompasses a story, imbued with your very own love story. A conscious brand where quality, authenticity and design combine to bring you a range of timeless pieces with inherent meaning.The LOVE IN A JEWEL Keepsake Collection is designed with a special compartment to hold a note or keepsake inside to cherish infinitely. Whether that is a heartfelt note of love, a baby's fingerprint, lock of hair, or the ashes of a loved one, it is a tangible yet indefinable testament to your love.


“Together we look forward to playing a small part in helping people cherish, share and celebrate love with our unique LOVE IN A JEWEL Keepsake Collection.”

– Tracy & Joachim van Oostrum

Our Pendant Collection is a fitting tribute to the most beautiful person and mum ever, Colleen Thompson neé Murtagh.

We also specialise in engagement rings and wedding bands, made to suit your personal style and tailored to your budget. Using only ethically sourced diamonds and centuries old goldsmithing techniques our Master Jeweller creates exquisite and unique jewellery to treasure.
Made with care and integrity, for you to give (or to own), with love.

Contact us to create your own unique LOVE IN A JEWEL design.
We look forward to hearing from you.